Metcalf's Raving Fans
 We
would obviously not be walking our talk if we did not have our OWN
Raving Fans tell you about our work. Obviously, these folks are
gonna say good things about us. You need not click on a movie to
learn that. BUT what you can learn about is all the other benefits
you can gain from doing the Raving Fan process. These interviews
are very frank. They share what these professionals who have been
through this process learned from their Raving Fans.
Interestingly enough, many of them felt the greatest value was
NOT in getting marketing endorsements - the thing they started out
to do. They found many other benefits . . . but I'll let them tell
their stories.
BE SURE TO CLICK ON EACH MOVIE TO PLAY IT!
Vickie Sullivan, Marketer Extraordinaire of our Nation’s
Experts.
 Vickie Sullivan is one of the nation’s foremost
authorities on the marketing of experts. She works with
thought-leaders who are the country’s most outstanding
experts in their respective fields. I had the pleasure of
interviewing 19 of her Raving Fans, many of which you can
now see streamed off her web site at
www.sullivanspeaker.com/successstories.htm.
Since Vickie’s personal expertise is, in fact, marketing, I
thought it would be worthwhile to explore why she turned to
me for help marketing her own business.
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Phil Hill, CEO, HBO Systems
 Describing
what you do is often challenging. Especially if you
are in consulting where you help others to learn to make
better decisions. If you have difficulty expressing
your "value proposition, then listen to this interview with
my Raving Fan, Phil Hill.
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Larry Hake, Vice-President of Sales, Aramark Uniform Services
 Can
these Raving Fan endorsements work for huge corporations as
well as small businesses? You bet! In fact, Larry Hake uses
his Raving Fan interviews for sales and customer
service training, as well as for marketing and sales.
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Jim Muehlhausen, CEO Focus
 Tired
of "tire-kickers" wasting your time? Jim uses his
Raving Fans CD to pre-qualify prospects before he will even
talk to them. That's gutsy selling that saves precious time.
Check out his new venture
at
www.ptsalesmanager.com
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John Lafferty, CFO-Pro
 Often
the very thing that we do best - the very thing that is the
precise reason that prospects
buy from us - is also the very thing
we fail to recognize. That is what John Lafferty learned
from his Raving Fans. Do you really
know what you are selling? Bet said, do you really know what
your best customers are buying?
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Mike Waller, The Entrepreneur's Source
 What
is the real power of getting the customer's story right from
the horse's mouth? Just listen to what Mike Waller learned
from his fans.
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Candy Gellineau, Career Coaching & Executive Trainer
 After a successful 25 year career in sales with GE, Fedex,
and Xerox, Candy Gellineau created Metamorphosis Group
Coaching, a service company that provides change and
growth-oriented coaching to professionals, entrepreneurs,
and corporate executives. I had the pleasure of interviewing
three of Candy’s Raving Fans for her web site and marketing
CD (see
www.themetamorphosisgroup.com/ ). In this
interview, conducted by my colleague Tim Gamble, Candy
shares her vision of how Building Unshakable Walls of Belief
can help individuals, small businesses, and large
corporations as well. As we join the interview, Candy tells
Tim how she used her marketing CD to drive more traffic at
her trade show. |
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