Client's Raving Fans

The movies on this page are real world examples, many of which are, or soon will be, hosted on our clients' web pages. Although these interviews were created for our clients, you would do well to listen to them to see how your own company stacks up. They will give you some ideas about what you might want to ask your own Raving Fans.

There are two kinds of movies on this site. When you see an image like this one, you will know that this is a telephone interview that was converted to a movie with graphics. Please click on the movies to play them! You will need FLASH, a high speed internet connection, and sound on your computer to see and hear this kind of movie.

(You can click here to get a FREE Flash viewer - a very handy tool for anyone surfing the web!)

When you see a screen with a tight shot of a person's face on-camera, you will know that this is full-motion video streamed as a Windows Media File. We shot these Raving Fan stories in person using low-end video cameras such as you would find at your local Best Buy store. Not everyone is comfortable on-camera. Some people are better suited to the audio-only interviews done over the telephone. And videotaping requires more travel and costs, BUT when people are great on-camera, the results are incredible! Be sure to click on Pat Ewert's interview and you will see what we mean!

You will need Windows Media Player, a high speed internet connection, and sound on your computer to see and hear this kind of movie. Click here to download Windows Media Player.

ABF Trucking Company -
Get 'em While They Are Hot!

Don't wait to capture Raving Fan stories. Get 'em while they are hot and you, too, will get the kind of great endorsements ABF Trucking got from one of their Shipping Manager clients.

Get It Right Software Users Tells All!

If you click on Telling Client's Stories and look for the Get It Right Software Demo, then this interview will make even more sense. But no matter how well we show how technology works, there is nothing quite as powerful as talking to a real user about their experience. That is what you have in this interview. Note that this is not a super-techie person. Just a regular person who learned very easily to use this software. The best kind of software Raving Fan!

INC Magazine Cover Guy Raves About John Lafferty, CFO Pro

If you haven't listened to John Lafferty's Raving Fan comments about this process of doing Raving Fans, you simply must after you listen to Greg's comments in this movie. You will find it under Metcalf's Raving Fans. You see John could not begin to tell me what his own value-add was that he offered clients. We had to stop his interview and go ask his "fans." Greg was but one of five Raving Fans who helped John and I learn what John was really selling. Once we learned that, it was much easier to "sell" John's services.

Peer-to-Peer CEO Coaching - Randy Kron for CEO Focus

You might think it would be something akin to herding cats. But Jim Muelhausen of CEO Focus has discovered that top CEOs of small to mid-sized businesses thrive in an environment of their peers. CEO Focus brings together CEOs from a variety of businesses to share strategies and learn from one another. Randy Kron is a huge Raving Fan of the process and he tells you why in this interview.

A "Failed Sale" – The Christman Group

Sometimes you learn a great deal more about a company from their “failures,” than from their successes. In this candid interview, one of The Christman Group’s clients shares what happened when they failed to sell their business. This Raving Fan story speaks volumes about the integrity of this investment banking firm.

Selecting the Perfect Franchise – Jeff Miller on Entrepreneur’s Source

Going into business for yourself can be a daunting task, especially if you are coming off of a successful 25 year corporate career. There is so much to think about. That is where Mike Waller of the Entrepreneur’s Source comes in. Mike’s company specializes in making the best possible match between a budding entrepreneur and a new franchise. If you think you would ever consider owning a franchise, you owe it to yourself to listen to Jeff Miller’s story. By the way, you might also want to click on Mike Waller’s own story which you can find under Clients Telling Their Story, or on Mike’s Raving Fan story of his experience in working with Bill at Bill’s Raving Fans.
 

Technical Products & ANONYMOUS Endorsements

Can't get people to put their names on endorsements? Need to market PRODUCTS rather than soft "services?" Click on Brand Tech's story to hear how - even an ANONYMOUS product endorsement when done with passion - can sell product very well.

Personal Financial Planning - Chris Everett & Associates

The SEC cripples Financial Planners from doing almost any kind of marketing. There are so many restrictions about what you can and cannot say. "Compliance Cops" can be very difficult to work with. But can you blame them considering the terrible ethics we have seen in the marketplace in the last couple of years? They have the tough job of rebuilding faith in our financial systems! And can you blame prospects for being very suspicious of any financial planner? Check out this full motion video interview we recorded on camera with Pat Ewert, a Raving Fan of Chris Everett. This was one of 5 powerful Raving Fan interviews which passed through "SEC Compliance" with flying colors. Why? Because we did not focus on financial returns or promises. We focused on Chris Everett: the person, the teacher, and the friend who people respect and rave about. Be sure to also click on an interview with Chris, herself, explaining what she does in our Telling the Client's Story section. Yet another use of powerful multimedia communication. Finally, don't miss Chris' interview in our Metcalf's Raving Fans Section where she adds how she uses her Raving Fan interviews to gain more business.
 

Selling Your Company - The Christman Group

Integrity is hard to establish in any field, but in the merger and acquisition profession, it is as hard to create as it is to find. Unless, that is, you work with Pete Christman. His clients have a level of trust with Pete that could only be captured effectively in Raving Fan endorsements!

Personal Coaching Helps Entrepreneur "Rise from the Ashes"

Muriel was a successful Wendy's franchise owner. She had just launched a new business on her own. She had a wonderful husband and 2 young boys. Life was bright. Then one terrible night, she received a call from an emergency room in Atlanta. Her husband had died suddenly of a heart attack while traveling on business. After a period of grieving, Muriel began to rebuild her life and get her business back on track through the help of a wonderful coach, Candy Gellineau.

John DeBrocke's Resume Raving Fan - Clay Roberts

We often think about getting endorsements for the products and services of companies. Why not for yourself and your career? I know that we often try to get letters of recommendations. But what agony! And when we get them (unless we write them ourselves and have the "fan" sign them), they seldom tell the whole story. Listen to this client talk about the sales skills of John DeBrocke. Then ask yourself, "Do I have people who LOVE what I do?" Why not capture those stories? Don't wait for the pink slip! Capture your success stories as your career progresses. The most important time to get endorsements is when you don't need them! Be sure to click on Telling Client's Stories and listen to "John DeBrocke's Multimedia Resume" movie. When you put together your Raving Fan interviews and a multimedia resume, you have a killer combo!

John Warner, Warner Development - Giving Us the Real "Numbers!"

As a vendor, we can talk ourselves blue in the face concerning the great return-on-investment we can offer. It makes a much stronger impact when your own Raving Fan pulls out the real numbers and shares them with your prospects. In fact, you would have a hard time being as blunt with your own prospects, as John was with us in this interview