Telling the Clients Story
The multimedia tools we have learned to use can also be used in
more conventional marketing applications. Although no one can be
more credible in explaining the value of what you do than
your Raving Fans, there is also no one who can explain exactly what
you do than you. So on this page you will see example of both
telephone and video interviews with my clients explaining what they
do for customers.
In addition, you will find some more traditional marketing pieces,
such as the "Get It Right," "Troll Books," and
"AX Computers" movies where I have told the story of my
Finally, you will find some very interesting movies that
pertain to family, religious organizations, and not-for-profits.
Essentially, I use the same tools I would use for marketing to capture
favorite family stories, like "Mom's First Camping Trip,"
"Wally's War Story," and Kari Olsen's "Journey of
These last applications are worthy of a separate web site all to
themselves. We all should be capturing the
stories of our families to pass them on to future generations. We
could all use some good stories of faith and hope to lead
us through these troubled times. These tools can help you do that
and bring a little light to the world!
Chris Everett, Everett & Associates
people are especially compelling on camera. Their integrity and
honesty and warmth show through the lens. Such is the case in this
interview with Chris. She captures how she works with clients, then
her clients back her up 100%, as you can see on the "Clients
Raving Fan" page interview with Pat Ewert.
Get It Right Software Demo! Focus on the Pain!
the 13 years that I have traveled the country speaking to audiences
as their Techno-Motivator, I have learned a fundamental concept
that most technology companies forget time and time again. Just
because the designer thinks "fast"
is a benefit that does not mean that the customer
thinks it is a benefit. They have to be in pain
where speed is concerned, or it is not a benefit. Technicians are
so close to their inventions that it is nearly impossible for them
to think objectively, as a consumer would. Check out this video
that demonstrates really powerful software that focuses on the pain
the user faces. Be sure to also click on the Client's
Raving Fans link and then on the "Get It Right Raving
Fan" movie. This was a full motion video interview with the
hospital employee who showed me how they use the software. Note
- she is not a techie. She used to run a canoe shop in Wisconsin!
Journeys of Faith - The Kari Olsen Story
is always complaining about the media. Nothing but terrible, tragic
or disgusting stories. Where are the stories that can uplift our
spirits? The answer is that they exist all around us. Everywhere.
I think it is time that our churches, synagogues, mosques, and temples;
as well as our churches, schools and community centers learn to
use these great tools to capture the wonderful
everyday stories of faith that exist all around us. What
if your organization had a program in place to capture and share
these great stories? Click on Kari's story and prepare to be inspired!
Realtor® Tells a Home's Story to Win Listing and Sale - Bethanny
was a young Realtor® going up against the "big guy"
Realtors® who had a long history in the community. When the
prospect asked the big guys how they would market the home, they
said, "Well, anything you want." Wrong answer! This homeowner
wanted someone with some fresh answers. When he asked Bethanny
what she would do, she played this movie. She told him she would
stream it off of her web page. The result? She go the biggest
listing she had ever had and the house sold in 3 days for nearly $1
million dollars! Other kinds of "virtual tours" of homes have been
around for years on the web. Just click on this and ask yourself,
"Which do I like best"?
Airways Systems – Aligning Yourself with
Your Target Market
is an old fashioned company in the best sense of the word:
dependable, honest, and hardworking. They truly walk their talk when
it comes to keeping the air you breathe as clean as possible. They
also know their market, so when they had the opportunity to support
an upcoming Building Engineer meeting in Chicago, they jumped at it.
Not only did they create this overview movie, they conducted 5
interviews with Building Engineers who spoke about Airways work and
played it at the meeting in place of the normal humdrum “sales
pitch” of other vendors. Imagine the power of members of an
association talking about the very services you offer!
Helping People Choose – Mike Waller of
After a long and successful corporate career, Mike Waller wanted
to go into business for himself. He decided to explore the franchise
route and found a company who could help him make that decision: The
Entrepreneur’s Source. He loved the process so much, that he decided
to by an Entrepreneur’s Source franchise in order to help other
people just like himself make this challenging decision. Listen to
Mike tell his own story, then you might also want to listen to one
of Mike’s own Raving Fans to hear just how good Mike and the
Entrepreneur’s Source are – click on Jeff Miller’s story under
Clients Raving Fans, then you might also want to listen to Mike’s
Raving Fan story of his own experience in working with Bill at
Bill’s Raving Fans.
Candy Gellineau, Finding a Personal
Coaching appears to have become the career du jour. Everybody
seems to be getting into this burgeoning profession. So the question
becomes: "How can you set yourself apart from the crowd?"
The answer lies in "harvesting" the knowledge you have
gained from your own career and positioning
how that background helps your clients make decisions about their
Capturing Favorite Family
Stories - Mom's 1st Camping Trip!
are on the brink of losing an entire generation as the parents of
the Boomers enter their twilight years. Will their best stories
- the stories of our own heritage - die with them? The same tools
we use to capture Raving Fan stories can be used to capture Favorite
Family Stories. I get my own family together on a FREE audio conferencing
bridge and we share stories that I record on my computer, then add
photos everyone finds in their scrapbooks. This one is my favorite.
It is my Dad in Texas, telling my sisters in Ohio and Florida, and
me in Illinois about My Mom's 1st Camping Trip. Told as only my
Dad could tell it, it is a wonderful memory for us kids, but even
a better memory for generations to come!
Favorite Family Stories
- Celebrating a 50th Birthday for Patricia Neal
many times has this happened to you? You have a very special family
even coming up. Sixtieth Wedding Anniversary, 50th Birthday, or
some such momentous occasion, and you ask yourself, "What can
we possibly get them that will mean something that they don't already
have, that they won't feel was too much or too little?" What
if you could let everyone give them a present they will never forget?
That is what Craig Neal did for his wife Patricia using some of
the same tools we use to create marketing stories. Click on the
move and keep a Kleenex handy!
John DeBrocke's Multimedia Resume
you really going to turn over the marketing of your
career to a 2 page white piece of word processing? Are you
going to be the 600th resume put on top of the pile in the HR office?
Let me ask you a simple question. The job you are seeking - will
you be making say, $75,000 or so a year? Do you expect to work for
this company at least 5-10 years? That means the "sale"
of your position into this company is worth up to a
quarter of a million dollars! If you were selling a quarter
of a million dollar product, would you expect to do so with a flimsy
2 page typewritten sheet of paper? Listen to this multimedia resume
of John's. Then be sure to click on Clients
Raving Fans and then click on the "John DeBrocke's
Resume Raving Fan" movie. It is one thing to say you are good,
but when your customers - to whom you sold products to for years
- say you are great, it means much more!
- Getting $80 Million in Troll Books to Kids
around the country need to learn to use these new multimedia tools
to tell the stories of all the good things they do. Current board
members need to share with other potential board members why they
support these great organizations to help build stronger boards.
And the organizations need to share their stories with the communities
they serve rather than hiding their light under a bushel. This project
was set up to get $80 million dollars worth of Troll Books into
the hands of children. Listen to this story and then imagine what
story your organization might have to tell.
War Stories - Capturing Our Veteran's
Stories - Wally's Fateful Flight!
have finally honored the WWII and Korean War veterans over the past
couple of years with books, television specials, and movies. But
more important than all that nationally focused attention - we also
need to capture the personal stories of our Veterans to share with
their families for generations to come. It is fine to hear about
some guy you don't know and have no relationship with and what they
did in the war. But when you hear about Grandpa, or your Great Uncle
Fred, or Third Cousin Judy who actually knew Rosie the Riveter,
it means much more. Listen to Wally's incredible story and remember
that all these tools that can be used for marketing can also be
used to capture family stories!
AX Computers – "Russian MIT" #1 Grad
at your service!
run a local store in the very competitive market of computer sales
and service. How can you compete with the BIG stores and online
vendors? How can you position yourself so that people will have
faith in you to serve their needs? Learn how this bright immigrant
entrepreneur, who graduated number one in his class at the Russian
equivalent of our MIT, positioned himself for success against all
The Christman Group in 60 Seconds!
you have a charismatic leader, like Pete Christman, it can be very
powerful to just have them tell prospects straight-out what they can
expect from their company. Then when you have Raving Fan testimonies
to back up these claims, you have a very powerful combination. Check
out The Christman Group’s stories under the
"Client Raving Fans" link.