Walls of Belief Marketing
In this section of the web site you will find 6 major areas which
have links to the left of this copy.
- Empowering Raving Fans - How
Raving Fans Build Walls of Belief - The concept behind this revolutionary
way to market that is steeped in the most fundamental truth about
marketing: "What your clients
say about you is more important than anything you
say about you.
- Our Clients' Raving Fan Examples
- As you click on and listen to their stories, just ask yourself
this: Do I have Raving Fans that are this
committed to my company? If so, have I captured their stories?
If not, it is time to start capturing your Raving Fans stories
- Bill's Raving Fans
- We would obviously be remiss if we did not "eat our own
dog food," as one of my sales buddies loves to say. So here
are interviews with our own clients talking about the value they
derived from doing Raving Fans. Most of these folks believed that
the main benefit they would get would be the actual marketing
endorsements. BUT several of them discovered many other benefits
from doing this process. Check
out what they say.
- Telling the Client's Story
- In this section, you will hear a bit more traditional uses of
multimedia technology to capture stories. Some of these stories
are simply interviews with my clients who share their own "value
proposition" with prospects. No one can tell your own personal
story with more passion than you do. In other cases, I have created
marketing pieces to sell software, books, and other products.
And finally - you won't want to miss this
one - I will show you how to use these same tools to capture
Favorite Family Stories or Stories of Faith. EVERYONE ought to
be doing these for their family and their community!
- Speeches - Meeting Planners
HATE canned speeches. Many speakers promise to customize, but
few deliver. As my clients "testified" in the endorsements
they wrote for my TechnoShift programs, I have a
great reputation for customizing programs. But my previous customization
pales in comparison to these Walls of Belief speeches. You see,
in these programs I will interview Raving Fans related to the
organization for which I am speaking. I will put those multimedia
interviews right into my program. In other words, your
best customers become the stars of my speeches! Click on
the Speeches menu to discover
how this can work for your specific group.
- Consulting - What do
you need? A couple of simple Raving Fan endorsements for your
web page? We can do that. Do you need a more expansive program
that captures many stories and turns those stories into sales
and customer service "best practice" training? We can
do that. Do you need these stories to help you create a new vision
for your company or define your current vision? We can do that
too. Do you want to combine this consulting into a great speaking
"event" in your company to help launch this initiative?
We can do that too. Just click on the Consulting
link to find out how.